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"The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. This revised and fully updated third edition of the Psychology of Advertising offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the internet (their digital footprint) guides marketers in micro-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization, and materialism, and engages with the issue of the replication crisis in psychology, and what that means in relation to studies in the book. Including a glossary of key concepts, updated examples, and illustrations, this is a unique and invaluable resource for advanced undergraduate and graduate students and instructors. Suitable for psychology, advertising, marketing, and media courses. it is also a valuable guide for professionals working in advertising, public health, public services and political communication"--
Advertising --- Consumers --- Psychological aspects --- Attitudes --- Psychological aspects. --- Attitudes. --- Advertising. Public relations --- Advertising - Psychological aspects --- Consumers - Attitudes
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Microeconomics --- Product life cycle. --- Durable goods, Consumer. --- Consumers --- Attitudes. --- Product life cycle --- Durable goods, Consumer --- Attitudes --- Consumers - Attitudes
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Age group sociology --- Youth --- Attitudes. --- Social conditions.
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Political sociology --- European Union --- Elite (Social sciences) --- Elite (Sciences sociales) --- Attitudes. --- Attitudes --- Public opinion.
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Sociology of law --- United States --- Police --- Attitudes. --- United States of America --- Attitudes
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Consumer behavior --- Shopping --- Consumers --- Motivation research (Marketing) --- Advertising --- Attitudes --- Psychological aspects --- Consumers - Attitudes --- Advertising - Psychological aspects
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Teacher education. Teacher's profession --- Netherlands --- Teachers --- Faculty (Education) --- Instructors --- School teachers --- Schoolteachers --- Education --- School employees --- Educators --- Training of --- -Attitudes. --- Attitudes. --- Attitudes
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How do journalists around the world view their roles and responsibilities in society? Based on a landmark study that has collected data from more than 27,500 journalists in 67 countries, Worlds of Journalism offers a groundbreaking analysis of the different ways journalists perceive their duties, their relationship to society and government, and the nature and meaning of their work.Challenging assumptions of a universal definition or concept of journalism, the book maps a world populated by a rich diversity of journalistic cultures. Organized around a series of key questions on topics such as editorial autonomy, journalistic ethics, trust in social institutions, and changes in the profession, it details how the practice of journalism differs across the world in a range of political, social, and economic contexts. The book covers how journalism as an institution is created and re-created by journalists and how they experience their profession in very different ways, even as they retain a commitment to some basic, widely shared professional norms and practices. It concludes with a global classification of journalistic cultures that reflects the breadth of worldviews and orientations found in disparate countries and regions. Worlds of Journalism offers an ambitious, comparative global understanding of the state of journalism in a time when it is confronting a series of economic and political threats.
Journalism. --- Journalists --- Reporters and reporting. --- Attitudes. --- Journalism --- Reporters and reporting --- Attitudes --- Columnists --- Commentators --- Authors --- Newspaper reporting --- Newspapers --- Writing (Authorship) --- Literature --- Publicity --- Fake news --- Journalists - Attitudes
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Age group sociology --- Teacher-student relationships --- Free schools --- Students --- Attitudes
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Cognitive psychology --- Developmental psychology --- Children --- Cognition in children --- Attitudes --- Congresses.
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