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Book
The psychology of advertising
Authors: ---
ISBN: 9780367346355 9780367346393 9780429326981 0367346397 0367346354 042932698X 1000180360 1000180387 Year: 2021 Publisher: London ; New York, New York : Routledge,

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"The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. This revised and fully updated third edition of the Psychology of Advertising offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the internet (their digital footprint) guides marketers in micro-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization, and materialism, and engages with the issue of the replication crisis in psychology, and what that means in relation to studies in the book. Including a glossary of key concepts, updated examples, and illustrations, this is a unique and invaluable resource for advanced undergraduate and graduate students and instructors. Suitable for psychology, advertising, marketing, and media courses. it is also a valuable guide for professionals working in advertising, public health, public services and political communication"--

The lifetime of a durable good: an economic psychological approach
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ISBN: 0792305744 9401073651 9400919387 9780792305743 Year: 1990 Volume: 12 Publisher: Dordrecht Kluwer

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Inventing adulthoods: a biographical approach to youth transitions
Authors: --- ---
ISBN: 9781412930680 9781412930697 1412930685 1412930693 Year: 2007 Publisher: Los Angeles, Calif. Sage

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Book
Perceptions of the European Union in new member states : a comparative perspective
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ISBN: 9780415574907 0415574900 Year: 2010 Publisher: London : Routledge,

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New York cops talk back: a study of a beleaguered minority
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ISBN: 0471020559 Year: 1976 Publisher: New York

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Book
Comportement de l'acheteur
Authors: ---
ISBN: 2248000766 9782248000769 Year: 1981 Publisher: Paris

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Multi
De onderwijskundige voorbereiding van aanstaande leraren : een onderzoek naar opvattingen van docenten van lerarenopleidingen, leraren in het voortgezet onderwijs en andere groeperingen
Authors: --- ---
ISBN: 9012029325 Year: 1980 Publisher: 's-Gravenhage : Staatsuitgeverij,

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Book
Worlds of Journalism
Authors: --- --- --- --- --- et al.
ISBN: 9780231186421 9780231186438 9780231546638 0231546637 0231186428 0231186436 Year: 2019 Publisher: New York, NY

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How do journalists around the world view their roles and responsibilities in society? Based on a landmark study that has collected data from more than 27,500 journalists in 67 countries, Worlds of Journalism offers a groundbreaking analysis of the different ways journalists perceive their duties, their relationship to society and government, and the nature and meaning of their work.Challenging assumptions of a universal definition or concept of journalism, the book maps a world populated by a rich diversity of journalistic cultures. Organized around a series of key questions on topics such as editorial autonomy, journalistic ethics, trust in social institutions, and changes in the profession, it details how the practice of journalism differs across the world in a range of political, social, and economic contexts. The book covers how journalism as an institution is created and re-created by journalists and how they experience their profession in very different ways, even as they retain a commitment to some basic, widely shared professional norms and practices. It concludes with a global classification of journalistic cultures that reflects the breadth of worldviews and orientations found in disparate countries and regions. Worlds of Journalism offers an ambitious, comparative global understanding of the state of journalism in a time when it is confronting a series of economic and political threats.


Book
Je propose qu'on travaille pas assez
Authors: --- ---
ISBN: 2707110787 Year: 1979 Publisher: Paris Maspero

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Developing theories of mind
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ISBN: 0521354110 0521386535 Year: 1990 Publisher: Cambridge Cambridge University press

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